RI big market for global game industry

Rachmadea Aisyah


Gaming has grown into a billion-dollar industry in Indonesia, but domestic industry players have not played a significant role in the business.

Indonesia is the 17th biggest gaming market worldwide with estimated revenue of US$1.1 billion as of January, according to gaming market research firm  Newzoo. It is the largest in this catepgy oin Southeast Asia, followed by Thailand $667 million, Malaysia with $633 million and Vietnam with $472 million.

Worldwide, the industry is estimated to generate $100 billion a year, topped by China with $34.4 billion and the United States with $31.5 billion, Newzoo data shows. 

The Indonesian Gaming Association (AGI) said the local gaming market had an average yearly growth of 37 percent, more than its regional peers.

"Ideally, our own industry should be growing two or three times more than that number," AGI secretary-general and CEO of local game developer Agate Arief Widhiyasa told The Jakarta Post recently. 

Joddy Hernady, executive vice president for digital business at state-owned telecommunication giant Telkom, said the all time record in revenue for a game in Indonesia was greater than that of any movie or music album. 

Indonesian film Warkop DKI Reborn booked $17 million, a box office record, while Peterpan's 2004 Bintang di Surga (Stars in Heaven) music album recorded a record $10 million. 

Meanwhile, Mobile Legends, a multiplayer online battle arena mobile game by Chinese development Moonton, booked over $120 million in Indonesia last year alone, said Joddy. 

"Games nowadays have become a staple and inseparable part of our lifestyle, and yet our own gaming market share has been decreasing compared to 10 years ago," Joddy said during the 2019 Telkom Digisummit recently. 

"The main challenges for our local developers lie in the lack of investments and the shortage of game-developing talents that lead to a stagnating number of local gamming companies,' he added 

Telkom, in partnership with several local game developers, recently launched Oolean, a Steam-like cloud gaming hub where players can access multiple games, purchase vouchers find game-related information.

Starting in June, Telkom will also establish Indigo Games, an incubator intended for local game start-ups to help them grow and find capital in relation to developing Oolean. 

"Our final goal is to come up with a flagship game that can go international. We have recruited Indonesian talents who have worked in major developers like Namco, Bandai and Supercell,"said Joddy.


Source: The Jakarta Post